UNCTAD has developed an E-Tourism Initiative, based on partnerships, with the aim of helping developing countries, especially the LDCs, to make the most of their tourism potential.

The E-Tourism Initiative is intended to capitalize on convergences of interest between a dynamic, flexible and enterprising private sector and a public sector that is seeking to promote development, by optimizing and building on existing resources within the framework of a national strategy for sustainable tourism and development. 

In sharing their competitive advantages,  partners could offer new packages responding to current demand from customers of personalized tourism. It's a win-win strategy.