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Programme of the conference:

DAY 1 - Tuesday 13 March 2007:

Thematic workshops

Target audience is  practitioners at senior and and operational levels from Ministries, National Tourism Authorities, tourism businesses (tour operators, hotels, transport services, telecommunications, financial institutions, marketing services etc.)

 

10.00 Registration opens Meeting Rooms 1 & 2
All workshops ICT in the tourism sector
14.00-17.30 Workshop A: e-Marketing and e-payments Workshop B: Innovation and Knowledge Management
A1. e-Marketing Workshop 
by Ministry of Tourism of Quebec (Canada) [1'385 KB] & University of Western Australia [201 KB]
A2: e-Payments 
by VISA International [213 KB]
B1. Innovation – new business models
by University of Quebec in Montreal (Canada) [117 KB]
B2. Knowledge Management
by UNESCAP [409 KB] & APETIT [330 KB]
14.00-15.30 A1. e-Marketing Workshop
by Ministry of Tourism of Quebec (Canada) & University of Western Australia
B1. Innovation – new business models
by University of Quebec in Montreal (Canada)
• What is e-marketing and its importance in the overall marketing strategy of a tourism destination?
• What does e-marketing strategy consist of, related to the image to be presented, slogans, etc.?
• What are existing examples of successful e-marketing strategies with figures of growth of the tourism destination?
• Why adopting innovative models for strategic re-positioning?
• How can the public administration create and stimulate human ware as a driver for innovation in the tourism sector?
• What would be a suitable model for the design and implementation of an innovation driven strategy?
15.30-16.00 Coffee break
16.00-17.30 A2: e-Payments 
by VISA International
B2. Knowledge Management 
by UNESCAP & APETIT
• How does an e-payment system contribute to the reinforcement of the destination's competitiveness?
• How to implement a cost efficient e-payment system within a tourism destination, at the public and the private sector levels?
• What would be an adequate business model related to an e-payment strategy?
• What is the role of each tourism player in a knowledge inclusive sector?
• How to re-engineer business processes and configurations of organizations in the tourism sector?
• What are existing success stories and challenges to address?
19.00 Dinner hosted by the Ministry for Tourism of Malaysia

DAY 2 - Wednesday 14 March 2007:

Panels

Target audience: all tourism stakeholders.

Programme:

08.30: Registration opens

Ballroom 2

10.00 - 10.50: Official opening ceremony

- H.E. Dr. Supachai Panitchpakdi, Secretary-General of UNCTAD
- Datuk Victor Wee, Secretary General, Ministry of Tourism Malaysia
- H.E. Ishaq Khan Khakwani, Minister of Information Technology and Telecom of Pakistan
- H.E. Kim Hak-Su, Executive Secretary of UNESCAP [35 KB]
- Y. B.  Tan Sri Datuk Chong Kah Kiat, Deputy Chief Minister and Minister of Tourism, Culture and Environment of Sabah

10.50 - 11.05: Signing ceremony of partnerships and projects with UNCTAD, in the presence of Dr. Supachai Panitchpakdi

11.05 - 12.30: ICT - its impact and role in tourism


Panelists:
 • Mr. Peter Fröhler, Focal Point WSIS, UNCTAD [183 KB]
• Mr. Auggaphol Brickshawana, Deputy Governor for Policy and Planning of the Tourism Authority of Thailand [2'573 KB]
• Mr. Barry Ridgway, Government Industry Director, Microsoft Asia-Pacific [1'988 KB]
• Mr. François Bédard, CIFORT Director, University of Quebec in Montreal, Canada [2'792 KB]
• Mr. Sanjay Kothari, Additional Director General, Ministry of Tourism and Culture of India [37'329 KB]

Facilitator: Mr. Jens Friis Jensen, Associate Professor, Roskilde University, Denmark


Questions and answers

 

• Economic opportunities created when using ICTs in an efficient and cost effective manner
• Challenges to be addressed when introducing ICTs in tourism management
• Experiences in countries and in commercial enterprises in the area of ICTs; measuring impact in daily business

 

12.30: Lunch with an introduction to the region of Sabah

Hosted by the Yayasan Sabah Group, for the State Government of Sabah, Malaysia

14.15 - 15.30: ICT for sustainable tourism


Panelists:
• Mr. Richard Leete, Resident Representative, UNDP Malaysia [75 KB]
• Mr. Reza Azmi, Director, Wild Asia [36'053 KB]
• Mr. Xu Jing, Regional Representative for Asia and the Pacific, UNWTO
• Mr. Albert Teo, Managing Director, Borneo Eco Tours / Ecoclub member [1'748 KB]

Facilitator: Mr. François Bédard, CIFORT Director, University of Quebec in Montreal, Canada

Questions and answers

 

• Being innovative to new trends - such as ecotourism, adventure or cultural tourism - through ICTs
• Sensitizing strategies and tourist behavior to environmental issues with ICT tools
• Creating new opportunities with sustainable revenue-generating tourism strategies

15.30 - 16.45: ICT for tourism SMEs: a partnership-building approach


Panelists:

• Mr. Amran Hamzah, Head of Tourism Planning Research Group, Faculty of Built Environment, Universiti Teknologi Malaysia [702 KB]
• Mr. Hugo Bottelier, Regional Head of New Channels, Visa International [213 KB]
• Mr. Ian Anderson, Senior Advisor, Regional Sustainable and Development Department, Asian Development Bank [702 KB]
• Mrs. Niracharapa Tongdhamachart, Vice President Technology Transfer, Software Industry Promotion Agency, Thailand [643 KB]
• Mr. Roger Harris, Founder, Asian Encounters, Hong Kong SAR People's Republic of China [1'771 KB]

Facilitator: Mr. Peter Fröhler, Focal Point WSIS, UNCTAD

Questions and answers

 

• Networking: understanding the complementary role of each player in the tourism sector
• Inclusion of smaller tourism actors and remote areas in national ICT tourism strategies
• Distributing leadership for the joint design of relevant e-strategies

16.45 – 17.50: e-Marketing and tourism

Panelists:
• Mr. Jamie Murphy, Associate Professor of E-Marketing, University of Western Australia Business School, Australia [193 KB]
• Mr. Ibrahim Shah Taarit Shah, Head e-Commerce, Application Service Hosting, TeleKom Malaysia [2'155 KB]
• Mr. Julien Cormier, Head, e-Marketing Department, Ministry of Tourism of Quebec, Canada [2'769 KB]

Facilitator: Mr. Sven Callebaut, Regional Expert Cambodia and Lao PDR, UNCTAD

Questions and answers

 

 • Turning business around classical product-push approach to consumer-centric marketing
• Growth benefits through an efficient e-marketing strategy
• Ways forward ; opportunities offered by the cost effective e-marketing tool and success stories

 

17.50 - 18.00: Closing statement

- Mrs. Anh-Nga Tran-Nguyen, Director of SITE Division, UNCTAD [15 KB]



Last updated: 23 March 2007 11:17