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Programme of the conference
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Programme of the conference:
DAY 1 - Tuesday 13 March 2007:
Thematic workshops
Target audience is practitioners at senior and and operational levels from Ministries, National Tourism Authorities, tourism businesses (tour operators, hotels, transport services, telecommunications, financial institutions, marketing services etc.)
| 10.00 |
Registration opens |
Meeting Rooms 1 & 2 |
| All workshops |
ICT in the tourism sector |
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| 14.00-17.30 |
Workshop A: e-Marketing and e-payments |
Workshop B: Innovation and Knowledge Management |
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A1. e-Marketing Workshop by Ministry of Tourism of Quebec (Canada) [1'385 KB] & University of Western Australia [201 KB] A2: e-Payments by VISA International [213 KB]
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B1. Innovation – new business models by University of Quebec in Montreal (Canada) [117 KB] B2. Knowledge Management by UNESCAP [409 KB] & APETIT [330 KB]
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| 14.00-15.30 |
A1. e-Marketing Workshop by Ministry of Tourism of Quebec (Canada) & University of Western Australia
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B1. Innovation – new business models by University of Quebec in Montreal (Canada)
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• What is e-marketing and its importance in the overall marketing strategy of a tourism destination? • What does e-marketing strategy consist of, related to the image to be presented, slogans, etc.? • What are existing examples of successful e-marketing strategies with figures of growth of the tourism destination?
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• Why adopting innovative models for strategic re-positioning? • How can the public administration create and stimulate human ware as a driver for innovation in the tourism sector? • What would be a suitable model for the design and implementation of an innovation driven strategy?
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| 15.30-16.00 |
Coffee break |
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| 16.00-17.30 |
A2: e-Payments by VISA International
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B2. Knowledge Management by UNESCAP & APETIT
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• How does an e-payment system contribute to the reinforcement of the destination's competitiveness? • How to implement a cost efficient e-payment system within a tourism destination, at the public and the private sector levels? • What would be an adequate business model related to an e-payment strategy?
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• What is the role of each tourism player in a knowledge inclusive sector? • How to re-engineer business processes and configurations of organizations in the tourism sector? • What are existing success stories and challenges to address?
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| 19.00 |
Dinner |
hosted by the Ministry for Tourism of Malaysia |
DAY 2 - Wednesday 14 March 2007:
Panels
Target audience: all tourism stakeholders.
Programme:
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08.30: Registration opens |
Ballroom 2 |
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10.00 - 10.50: Official opening ceremony
- H.E. Dr. Supachai Panitchpakdi, Secretary-General of UNCTAD - Datuk Victor Wee, Secretary General, Ministry of Tourism Malaysia - H.E. Ishaq Khan Khakwani, Minister of Information Technology and Telecom of Pakistan - H.E. Kim Hak-Su, Executive Secretary of UNESCAP [35 KB] - Y. B. Tan Sri Datuk Chong Kah Kiat, Deputy Chief Minister and Minister of Tourism, Culture and Environment of Sabah
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10.50 - 11.05: Signing ceremony of partnerships and projects with UNCTAD, in the presence of Dr. Supachai Panitchpakdi |
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11.05 - 12.30: ICT - its impact and role in tourism
Panelists: • Mr. Peter Fröhler, Focal Point WSIS, UNCTAD [183 KB] • Mr. Auggaphol Brickshawana, Deputy Governor for Policy and Planning of the Tourism Authority of Thailand [2'573 KB] • Mr. Barry Ridgway, Government Industry Director, Microsoft Asia-Pacific [1'988 KB] • Mr. François Bédard, CIFORT Director, University of Quebec in Montreal, Canada [2'792 KB] • Mr. Sanjay Kothari, Additional Director General, Ministry of Tourism and Culture of India [37'329 KB]
Facilitator: Mr. Jens Friis Jensen, Associate Professor, Roskilde University, Denmark
Questions and answers
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• Economic opportunities created when using ICTs in an efficient and cost effective manner • Challenges to be addressed when introducing ICTs in tourism management • Experiences in countries and in commercial enterprises in the area of ICTs; measuring impact in daily business
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12.30: Lunch with an introduction to the region of Sabah
Hosted by the Yayasan Sabah Group, for the State Government of Sabah, Malaysia |
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14.15 - 15.30: ICT for sustainable tourism
Panelists: • Mr. Richard Leete, Resident Representative, UNDP Malaysia [75 KB] • Mr. Reza Azmi, Director, Wild Asia [36'053 KB] • Mr. Xu Jing, Regional Representative for Asia and the Pacific, UNWTO • Mr. Albert Teo, Managing Director, Borneo Eco Tours / Ecoclub member [1'748 KB]
Facilitator: Mr. François Bédard, CIFORT Director, University of Quebec in Montreal, Canada
Questions and answers |
• Being innovative to new trends - such as ecotourism, adventure or cultural tourism - through ICTs • Sensitizing strategies and tourist behavior to environmental issues with ICT tools • Creating new opportunities with sustainable revenue-generating tourism strategies
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15.30 - 16.45: ICT for tourism SMEs: a partnership-building approach
Panelists:
• Mr. Amran Hamzah, Head of Tourism Planning Research Group, Faculty of Built Environment, Universiti Teknologi Malaysia [702 KB] • Mr. Hugo Bottelier, Regional Head of New Channels, Visa International [213 KB] • Mr. Ian Anderson, Senior Advisor, Regional Sustainable and Development Department, Asian Development Bank [702 KB] • Mrs. Niracharapa Tongdhamachart, Vice President Technology Transfer, Software Industry Promotion Agency, Thailand [643 KB] • Mr. Roger Harris, Founder, Asian Encounters, Hong Kong SAR People's Republic of China [1'771 KB]
Facilitator: Mr. Peter Fröhler, Focal Point WSIS, UNCTAD
Questions and answers |
• Networking: understanding the complementary role of each player in the tourism sector • Inclusion of smaller tourism actors and remote areas in national ICT tourism strategies • Distributing leadership for the joint design of relevant e-strategies
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16.45 – 17.50: e-Marketing and tourism
Panelists: • Mr. Jamie Murphy, Associate Professor of E-Marketing, University of Western Australia Business School, Australia [193 KB] • Mr. Ibrahim Shah Taarit Shah, Head e-Commerce, Application Service Hosting, TeleKom Malaysia [2'155 KB] • Mr. Julien Cormier, Head, e-Marketing Department, Ministry of Tourism of Quebec, Canada [2'769 KB]
Facilitator: Mr. Sven Callebaut, Regional Expert Cambodia and Lao PDR, UNCTAD
Questions and answers |
• Turning business around classical product-push approach to consumer-centric marketing • Growth benefits through an efficient e-marketing strategy • Ways forward ; opportunities offered by the cost effective e-marketing tool and success stories
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17.50 - 18.00: Closing statement
- Mrs. Anh-Nga Tran-Nguyen, Director of SITE Division, UNCTAD [15 KB] |
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Last updated: 23 March 2007 11:17
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