This Initiative is based on a collaborative approach between public and private sector, and supports the development and the enhancement of local and national capacities, as well as a partnership-building, in order to create a favorable climate for the development of sustainable tourism.

This project will benefit to all involved stakeholders in the tourism industry, thanks to the development and the durable appropriation of ICT- based tools, and to the enhancement of the national autonomy in organizing, managing and promoting the national tourism offer.