Technically, the tool is a web-site generator, which is reproducible and adaptable, and which builds around a group of databases and multi-criterion search engines. This genuine decision-making, management and promotional tool will offer visibility to the destination countries in the global market place.

Designed to be inclusive, decentralized and commercial, this tool contributes to the organization of national markets by encouraging organizational and functional links between private and public entities in the sector, and allows tourism services to be promoted in accordance with countries' development objectives.

The electronic platform acts as a virtual travel agent and offers personalized information. This tool aims at increasing the online consumer rate.

It has the potential to give a real boost to national growth, notably among SMEs, by shaping a national identity for destination countries. Developing countries will be able to promote their products and services and diversify their economies.