As well as providing an Internet platform, the Initiative provides a method and relevant mechanisms for collating the relevant information, standardizing it and disseminating it on the Internet.

As the approach is business‑oriented, it includes a corresponding generic business model, educational material, various guides and related road maps for building user skills, with the aim of strengthening national capacity in this field. The business model is adapted to conditions in the country to ensure the platform's sustainability.

A guide that gives full directions for using the portal, and special records for the various entities, operating in the sector will be produced and distributed. Each participant is responsible for its own part and is given a road map and blueprints for measuring and evaluating results. At the end of the project this informal arrangement should be firmed up and kept in operation in accordance with the associated business plan.

The success of such an initiative depends on the involvement of local entities, from the start, in taking ownership of the project and jointly defining its framework. Their responsibilities towards each other should be clearly understood, accepted and followed up. This is, in the long run, the purpose of the awareness-raising seminar planned for the start of the project.