For many developing countries, and particularly the LDCs, the small economies and the island developing States, tourism provides a significant potential for poverty reduction, economic growth and development. It is often their primary source of hard currency and is also one of the largest sources of employment. 

ICTs can make developing countries more autonomous and self-sufficient in constructing their own brand images and promoting their own tourist attractions. In maximizing their comparative advantage in this sector, developing countries can adjust their tourism services to suit their own development strategies and become better integrated in the world economy.

The target population for this project is composed of ministries of tourism, national tourism boards, destination management organizations, local tourism stakeholders and other relevant partners.

The immediate objective is to design, create and establish a steady e-commerce market place by identifying, promoting and integrating the providers of national goods and services with regard to international business. Other objectives are to enable destination countries to  organize their tourism services, to develop new tourism products, to improve the quality of their services and foster public-private partnerships to improve the competitiveness of the sector.